uxsouthafrica.comUX South Africa - Johannesburg 2017 Conference

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UX South Africa - Johannesburg 2017 Conference Home About Location Subscribe Previous CPT 2016 CPT 2015 JHB 2015 CPT 2014 Contact Tickets 16th - 18th May 2017 Johannesburg. Book your seat WHAT IS UXJHB17 ABOUT? Out with the new, in with the old An exploration of tried and tested methods and technology of old, repurposed for modern design needs. Africa as a continent isn’t just rapidly developing, it has already rapidly developed. Many great things are taking place in all industries, especially in ICT. Over half a billion people use a mobile device in Africa, half of which use a smartphone. Millions of apps are being produced to be used on these smartphones, as well as a rise in the production of wearable tech and the evolution of AI. The future is bright, the future innovative, the future is new. Yet what may at first appear to be a great business opportunity to improve the world, is often becoming a huge waste in time and money as the needs of the ends users are not accommodated for. UX specialists can change this, using solutions often forgotten, however their role is both rare and poorly understood. What can we learn from the past to improve our future? Sponsors Lanyard Sponsor SCHEDULE Day 1 - Workshop Sessions 16.05.17 Day 2 - Conference Sessions 17.05.17 Day 3 - Conference Sessions 18.05.17 Workshop Room 08:00 - 12:00 Surviving the UX Labyrinth – A Doctor’s Guide You are surrounded by chaos and confusion. You keep working on dying, if not lifeless, projects. UX is a well known cure, but no one wants to swallow it. You feel like giving up and have all but lost all hope that design thinking actually makes a difference. Not only do we need prevent the worsening of bad UX in projects, we need to prevent it all together. During this hands on workshop, participants will develop their practical design thinking and problem solving skills. to prepare you as venture forth into the UX Labyrinth. Although relevant to professionals in any industry, this session will explore the numerous challenges and opportunities for UXers in the healthcare sector. All examples with teach theory and develop skills that are transferable to any UX project. These skills includes using Soft Systems Methodology to tackle "wicked problems" in healthcare. Get to know the major healthcare stakeholders through the use of personas Identify the many challenges facing UX design in healthcare Explore opportunities for UX design in healthcare Create a "Rich picture" outlining a "wicked problem" in healthcare Write "root definitions" to discover ways to improve healthcare UX. Dr Gyles Morrison / Clinical UX Specialist 08:00 - 12:00 Is that really what you want? Putting the why before the what This workshop aims to teach cross-disciplinary teams how to effectively unpack objectives in order to get to the true objective or opportunity a project represents. Participants will be taught how to interrogate a vague or overly prescriptive objective using design thinking principles so that everyone in the team agrees upon the true objective, the why, and can work collaboratively on a solution that actually provides value to users, meets a business objective and is built from the input of the entire team. Richard Graham and Matt Wate / 13:00 - 17:00 User research moderation workshop User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. This field of research aims at improving the usability of products by incorporating experimental and observational research methods to guide the design, development, and refinement of a product. User researchers often work alongside designers, engineers, and programmers in all stages of product creation and idealization. In this workshop, we will take a deep dive into user research: How to, as a designer or researcher, connect with users and understand their needs. This session will be sections of engaged, hands-on learning that will deepen and strengthen moderating skills so that the most meaningful data can be brought forth. This workshop is intended for those starting out in UX as well as seasoned and experienced researchers as it integrates techniques in the psychology of connection with classic methods of data collection,moderation tips, and tricks. The user research moderation workshop aims to give participants, engaged opportunities to learn and practice. We will cover the whole process of conducting research sessions, from writing a script, to lab set-up, to moderation! Through practical exercises, you will learn connection skills that make research Richard Omollo / Designer Main Room 08:00 - 08:45 Registration / 08:45 - 09:00 Welcome Message / 09:00 - 10:00 Keynote – Designing for the World with Empathy Facebook’s mission is to make the world more open and connected. As designers, we envision the products that make this mission a reality. When designing for millions of people, empathy is equally as important as it is challenging. In practical terms, how do we infuse empathy into our design process? We will discuss some of the tools and strategies we use to always put people first and deliver a product that makes a positive impact on people's lives. Paola Mariselli / Product Designer 10:00 - 10:15 Tea Break / 10:20 - 10:55 Hiring the best UX Designers If finding “the right fit” feels like a frustrating task you’re struggling to survive, you’re doing it wrong. Getting the best UX designers onboard means hiring with your head, not your heart. Alan Williams / Experience Design Consultant 11:00 - 11:35 Customer Journey Design for Integrated Customer Experience In a competitive market , customers have a lot more choice than ever before and they have varying preferences in terms of the channels they use based on the different activities in their journey to find the right product or service. A customer might start research via mobile or online and complete the purchase in-store or via the phone . It is up to the Brand to make it easy for customers to select their product or service and assist them in making the right decision. In the battle to stay relevant, Brands need to keep UX and content fresh and current to keep the interest of prospective customers. In-store design, mobile optimization and online ease-of-use might address much of the experiential design, but it’s the smallest moments that can lead to the biggest return, or rather “micro moments” that would lead the path to purchase. DSG specializes in UX design for integrated customer experience and I will share some practical local case studies and insight. Yaron Assabi / Remote only - UX Designer 11:40 - 12:15 The UX challenges and opportunities of the National Health Insurance (NHI) The South African government has proposed the implementation of a new National Health Insurance to revamp our entire public healthcare sector. With this proposal come many opportunities for service design improvements and leveraging technol...

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